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- Art of the Cold Email: Super Angel Ben Zises Teaches you how to write the perfect email to VC's
Art of the Cold Email: Super Angel Ben Zises Teaches you how to write the perfect email to VC's
How to Cut Through the Noise and Capture VC Attention
Every founder knows the struggle of trying to get a VC's attention. Your inbox is full of rejections—or worse, silence—and you start wondering if anyone even reads those carefully crafted emails. But here’s the truth: VCs get flooded with cold emails every day, and yours might be getting lost in the noise.
So, how do you break through?
Ben Zises, founder of SuperAngel.Fund and a seasoned angel investor, offers a rare inside look into what makes him stop scrolling and hit reply. With over 100 cold emails from founders pitching their startups each month, Ben has seen it all—and he knows exactly what it takes to stand out.
Whether you're gearing up for your next Seed round or simply trying to make the right connection, Ben's advice will help you craft cold emails that get noticed—and, more importantly, get responses.
Here's what you need to know to make every word count:
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I get 100+ cold emails every month from founders pitching their companies. Here’s what the best of them all have in common:
1. The email is short and lean
2 - 5 sentences, 125-200 words maximum. If your email is too long, the investor will either skim it or skip it altogether. If they skim it, they’ll probably miss many of the crucial details of your business. Instead, only include the most important details in as few words as possible.
2. The founder has perfected their pitch
By the time you solicit Seed checks, you should have perfected your business’s pitch. You should be able to recite this pitch in your sleep.
This pitch is a 1-2 sentence statement that summarizes your business, what it does, and what you’re asking for. In the email, you need to get to the pitch (get to the point) as quickly as possible.
3. The purpose of the email is to elicit a response
This is where a lot of first-time founders go wrong. You’re not going to close a check on your first email. The only purpose of a cold outbound email is to receive a reply.
You’re not writing a dissertation, you’re trying to convince the person to email you back. That’s it.
4. The fourth and final rule is simple: SEND YOUR DECK.
Even if you write the perfect cold email, I still want to learn more about your company without having to respond to you OR do 30 minutes of research on my own.
That’s the best piece of advice about cold emailing that I can give to founders: Investors are lazy and time-constrained. The less work they have to do, the more likely they are to engage with you.
If you want to reach out to VC’s and Angels like Ben, you can get access to the VC’s Database by referring your friends to subscribe to Pitch Club
What Founders Can Learn from Ben Zises
Ben Zises’ journey as both a founder and investor offers him a unique perspective on what works when reaching out to VCs. As someone who’s been in the trenches—raising funds, scaling teams, and pivoting—he understands the startup grind. His advice emphasizes the importance of empathy in cold outreach. By following these steps, you not only increase the likelihood of a response but also build trust by respecting the investor’s time and workload.
When crafting your next cold email, remember that you’re starting a conversation, not closing a deal. Keep it short, sharp, and to the point—and don’t forget that deck.
Ben Zises is the founder of SuperAngel.Fund, an investor in companies like Quip, Caraway, and Arber. His focus areas include Consumer (CPG, eCommerce SaaS), PropTech, and the Future of Work. Founders interested in pitching can reach him at [email protected].
Tell him Rohan from Pitch Club sent you, or send me an email ([email protected]), and I’ll make an intro for you.
Have you developed your own tricks for cold emailing VCs? Let us know, and we might feature your insights in a future newsletter!